Digital Data Enablement Analyst (12M Contract) to HKD35K pm
Role: Digital Data Enablement and Analytics Specialist Duration: 1-year Salary: HKD35,000 (depending on experience) Summary The role is responsible for data enablement and analytics in digital channels, as well as to deliver analytics dashboards that facilitate business performance review and insights discovery.
In this role, you will: - As the subject matter expert on tag management, digital data and analytics across all digital projects, in collaboration with digital product and platform teams
- Manage digital projects' analytics requirements via requirement gather & analysis, and develop tagging & data layer specifications for IT to implement tagging in digital journeys for data collection of digital behaviour and transactions
- Supervise test team to complete UAT on front-end digital data enablement.
- Develop analytics dashboards for digital product teams in analysing customer behaviour & digital performance against respective project KPIs, such as traffic, funnel conversions, digital sales, etc.
- Build & maintain knowledge hub of digital analytics for digital teams
Requirements - A relevant degree, preferably in e-Commerce, Computer Science, Information Systems, Data Science & Engineering or related disciplines.
- Minimum 3 years' experience in digital analytics and data enablement
- Experienced in data layer & data structure design and development
- Hands on experience to translate data into easy-to-understand reports with digital analytics & data visualisation tools, such as Google Analytics, Adobe Analytics, Tableau, Google Looker, etc.
- Knowledge on tag management (e.g. Tealium, Google Tag Manager, Adobe Tag Manager) is preferred
- Understanding of Agile delivery principles and practices
- Basic knowledge on SQL/HTML/CSS
- Attention to details, persistent and patient with great sense of ownership
- Be open-minded and team player with good communication, interpersonal, problem-solving skills
- Maintains a positive, solution-oriented mindset under stress
- Proficiency in both English and Chinese
